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The Economy and the Trade Promotion
by João Sayad
Brazil covers an area in
excess of 8.5 million km2with a population of 157 million
people of which 70 million are economically active. In 1995 the nation's
income per capita per annum was US$ 4,000 and its Gross National Product
was US$ 600 billion making it the largest economy in Latin America and
eighth in the world.
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The history of the Brazilian economy during the
colonial period was characterised by its specialisation in a variety of
products which were of interest to the Portuguese. When colonisation
began, production centred on the production of Brazil-wood; later, between
the 16th and 17th centuries it concentrated on
sugar-cane production whilst between the 17th and 19th
centuries gold extraction was the main activity. As from the second half of
the 19th century, Brazil became one of the world's major coffee
producers.
The great depression of 1929 marked an important period
in the Brazilian economy. The importance of coffee decreased perceptibly
and the industrialisation process which had started previously became more
significant due to the exchange rate devaluation and the setting up of a
variable exchange rates policy.
The post-war period was marked by a
rapid process of import replacement which began in the sector producing
consumer goods and then moved vertically backwards as far as the
production of capital goods and basic raw materials. This was especially
noticeable during the last years of the military dictatorship imposed by
the coup in 1964 and during the implementation of the Second National
Development Plan, under the management of the president at that time,
Ernesto Geisel (1974-79).
Today, Brazilian industry accounts for
20% of national production, agriculture for another 20% and the services
sector, 60%. The majority of the Brazilian population is concentrated
within urban areas, particularly in major cities. Brazil's urbanisation
index is 75%, rising to 93% in some regions, as in the case of the state
of São Paulo.
Inflation has been the most distinctive feature
of the Brazilian and most of the other Latin American economies. Since
1948, when the Getúlio Vargas Foundation began to calculate the general
price indexes, Brazilian inflation has always been very high, always on
the increase and most of the time reaching over two figures annually.
Inflation accelerated rapidly during the 1960s starting at the end of the
term of the government of João Goulart who succeeded President Jânio
Quadros who resigned following the implementation of an economic reform
programme that removed import subsidy and devalued the currency by 100%.
In 1964 the government was deposed by a military coup and a series of new
reforms were implemented. Amongst the most important of these reforms was
the autonomy given to state companies which then became organised by
sector: electrical, with Eletrobrás; iron and steel, with Siderbrás; oil
and petrochemicals, with Petrobrás, and communications with Telebrás.
The military government imposed a rigid wages policy that brought down the
inflation rate and created a legislation that enabled the price-level
restatement of taxes and of financial assets and finally, after 1967, mini
devaluations of the exchange rate. The Brazilian economy became highly
indexed with falling inflation rates thanks to wages and labour union
control.
With the 1974 oil crisis, inflation rose once again and
the military government announced the start of the open policy process.
The second oil shock in 1979 and the foreign debt crisis in 1982 marked
the beginning of a very difficult period for the Brazilian economy, with
the interruption of foreign loans and with an increase in the inflation
rate to unheard of levels, even for Brazil.
In 1985, with the end
of the military government and of the wages law, workers began to demand
ever more frequent wage adjustments, with immediate repercussions on the
inflation rate. After 1986, Brazil tried various economic stabilisation
programmes. The first of these, the Cruzado Plan (1986), abolished the
price-level restatement and indexation, freezing prices. The Plan failed
and other attempts followed: the Bresser Plan in 1987; the Summer Plan in
1988, and the Collor Plan in 1990. The latter differed from the others in
terms of the seizure of 80% of financial assets, including demand
deposits, leading the country to a recession process, as well as beginning
a process to reduce import tariffs.
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In March 1994 Brazil's foreign debt was renegotiated
within the re-negotiation framework used for other Latin American
countries. July of that same year saw the launch of the Real Plan which
with the freeing up of prices, brought down the inflation rate and reduced
the trade tariffs still further. The exchange rate was fixed at constant
nominal values and there was a definite drop in inflation. After many
years of clear trade surpluses, the Brazilian economy began to move into
deficit.
In terms of inflation, the Brazilian economy underwent a
radical change after the Real Plan. In terms of growth, the strategy
adopted by the Real Plan and the actual growth rate of the world economies
are less promising.
The administration of President Fernando
Henrique Cardoso, which took office in 1995, has the main objective of
passing a large collection of reforms of the 1988 Federal Constitution
through the National Congress. The aim is to prepare and adapt the
Brazilian Constitution to current conditions within the world economy,
taking into account the high level of capital mobility, the rapid growth
in foreign investment, market deregulation and in particular, increased
flexibility of the rules governing labour contracting. The most notable
reforms have been the end of monopolies in areas such as oil and
telecommunications.
The present government has been extremely
speedy and efficient in the privatisation strategy. The entire national
iron and steel sector is now in the hands of private enterprise, together
with the petrochemicals and fertilisers sector. The electricity sector in
the area of distribution and regional generating has been completely
privatised, with the exception of the major hydroelectric plants, such as
Furnas, CESP plants, state, and the São Francisco Hydroelectric Power
Central Stations, among the most representative names. The entire
telecommunications sector - Telebrás and the various state telephone
companies, both the fixed and mobile telephony - was privatised in the
second half of 1998. Thus, privatisation is no longer a priority in the
government’s strategy, since it has practically been completely
implemented.
The Brazilian population has increased more slowly
since the mid 1970s and is starting to show a higher average age. Brazil's
welfare system is organised on the basis of the distribution system by
which contributions from active workers finance the retirement of those no
longer working. This system becomes non-viable from a financial point of
view when the average age of the population increases. In Brazil the
problem is made worse because retirement is awarded according to length of
service (30 years for women and 35 for men) and includes several
privileges for special categories - teachers and judges, for example. In
addition, Social Welfare is a very large and centralised system, subject
to serious administrative errors, corruption and a high rate of tax
evasion. The financial deficit of retirement is currently low but there
are indications that it could be potentially large in the future. This
area has also been going through a restructuring process.
The
Brazilian economy has a high growth potential and a considerable consumer
market even taking account of income distribution which, according to 1995
data and focusing on just six of Brazil's nine metropolitan regions, has
resulted in the 20% better off in those regions receiving 63% of income,
whilst the 50% worst off get just 12%. According to other indicators and
with research into world living conditions, carried out by the UN in 1996,
the average income of the best off 10% of the population is around 30
times greater than the average income of the 40% worst off. In other
countries, where income is more evenly distributed, the better off earn on
average ten times more than the worst off.
Investment in the
manufacture of cars, TVs and other electronic equipment, cable TV,
subscriber TV, beer and soft drinks, cement and other products for the
domestic market, has been climbing rapidly since 1994 - which demonstrates
private sector expectations in relation to the good performance of the
economy and in particular, growth in the domestic market which was so
badly affected by the instability that prevailed in the country since the
mid 1980s.
In January 1999, after losing a large volume of exchange
reserves since the Russian crisis of October, 1998, the Central Bank
abandoned the fixed exchange rate system that could vary within the bands,
which represented a serious threat to the Country’s stability. The rate of
exchange devaluated in the first two months in nearly 60% and then
retracted to a devaluation of approximately 30% with relation to the 1998
final fixed exchange rate. Results have been surprisingly positive - the
inflation rate has increased, but much less than everybody had expected.
International financial flows have also rapidly reconciled. And the
recession forecast as a result of the devaluation is less than everybody
had feared. The Brazilian economy remained free of an obstacle that
hindered exports and investment in the production of exportables and
importables, and that worried all analysts, without affecting the
stability of the currency value and the health of the financial system.
As from now, economic long-term growth depends on the performance of the
economy’s different sectors. Brazil has one of the most diversified and
complete industrial infrastructures in Latin America and even in the
entire Southern Hemisphere. It has, therefore, enormous growth potential
taking into account experience, company culture and the size of its market.
With relation to agriculture, a similar kind of observation may be made.
Agriculture has succeeded in occupying land that in the past has been
considered as being unproductive - the Cerrado (scrubland) - by means of
the refinement of varieties developed in Brazilian laboratories and
specially adapted to the region. It has also demonstrated dynamism and
initiative by introducing new crops such as soya, sugar, oranges and other
fruit, as well as new varieties of coffee, Brazil's traditional product.
In terms of productivity and flexibility, Brazilian agriculture is of high
quality and led by farmers and businessmen who are very different from the
stereotype of the old colonel which characterized Brazilian agriculture
during the first half of the 20th century.
Meanwhile,
agrarian reform remains a major problem when considering income
distribution, the concentrated distribution of land ownership and the
exaggerated growth of the major Brazilian cities. The "Movimento dos Sem
Terra" (Uprising of the Landless) comprises a large contingent of rural
workers and unemployed that threatens rural property and is apparently not
satisfied with the dispossession and distribution, increasing the
discontentment of an important segment of the Brazilian population with
relation to growth style.
The most relevant long-term issue relates
to the anticipated results of the new model of world growth. When applied
to Brazil, the results noted in the world economy since the early 1980s
indicate that the new model has generated economies that on the one hand
have a low inflation rate but on the other, have a slow rate of growth and
high unemployment level.
For countries like Brazil, which at the
outset have a high level of structural unemployment, a concentrated income
distribution combined with a low level of school attendance and a low
average income, the expectation of repeating this performance pattern (low
inflation and high unemployment) represents a serious threat. More than
that, it is a non-viable alternative, both economically and politically.
This is the real challenge facing Brazil - and it gets worse when we remember
that the country will be, as it has to be, firmly inserted in the
international financial markets. There are no alternative policies
available apart from major investment in the social area and public
investment in infrastructure and technology.
The marked financial
imbalance found in the public sector in Brazil, resulting from the policy
strategy of a fixed exchange rate and high interest rates, is preventing
these investments from being made in the volume and time necessary to
create a promising outlook for the long-term situation. On the other hand,
unlike other countries, the new life and political organisation in Brazil,
with widespread freedom of expression and political representation, cancel
out the risk of the existence of pockets of dissatisfaction or revolt that
the nation's difficult social position might suggest.
Perhaps this
is Brazil's most positive and promising feature. A nation with an Iberian
heritage and an authoritarian culture, with a highly unstable political
past, that holds prosperity and liberty as its most important aspirations.
These features lead to the conclusion that Brazilian society as well as
its economy are going through a period of great transformation that is
both promising and yet difficult to achieve.
Additional information
may be obtained in sites such as the following:
http://www.fazenda.gov.br
http://www.mdic.gov.br
http://www.bndes.gov.br
http://www1.bcb.gov.br
http://www.ipea.gov.br
http://www.mpo.gov.br
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